3in4needmore.com is on The Road

The 3in4NeedMore campaign is in high gear and it’s exciting! Here’s my video explaining the campaign. 

Celebrity spokesperson the 71 year old Dr. Marion, a geriatric care manager is on a 9-week tour of the country in a 1967 converted Greyhound bus. At each stop, she alerts Americans to the need for each one of us to do responsible long-term term care planning. Her advice is, ”it’s never too soon to start planning for long-term care needs and costs.” She is eloquent and passionate about the cause. She is infinitely credible.

Here’s a wonderful video describing Dr. Marion’s third week on the road. It’s about 10 mintues. It’s visually fun to watch. If you don’t have time for the visuals, scan to the talking parts, which have great content.

Click here for a link to Dr. Marion’s blog.

I have met Dr. Marion, who has a PhD in geriatric care management. She is eloquent and looks like everyone’s grandmother. She is infinitely credible.

I so hope Americans take her message to heart since not nearly enough of us own long-term care insurance (LTCi). When the Baby Boomers start approaching their 80′s and a great number of us need the care that LTCi pays for, those without LTCi will have few choices and options.

www.3in4needmore.com

3in4needmore info

3in4needmoreinfo

www.3in4needmore.com is an exciting new campaign that is the long-term care insurance (LTCi) industry’s version of “got milk?”.  We hope it will be at least as popular.

The campaign’s purpose is to raise public awareness of the need for responsible long-term care planning…right away. The campaign urges people to get educated about the risks and costs of needing long-term care before it’s too late.

The name comes from a recent survey by Prudential Financial Inc. indicating that 74% of consumers ages 55 to 65 said they are concerned about needing some kind of long-term care. That’s about three in every four of us!

Consumer concern has not yet been translated into action in most cases. In the Prudential survey, 25% of all consumers admitted that they have no idea what a day in a nursing home costs. And only 22% of the participants mentioned the idea of using private LTC insurance to pay for care. (Prudential Financial Inc. Newark, N.J 2010 Long Term Care Cost Study)

According to www.longtermcare.gov, the National Clearinghouse for Long-Term Care Information created by the US Department of Health and Human Services, “…at least 70 percent of people over age 65 will require some long-term care services at some point in their lives. And, contrary to what many people believe, Medicare and private health insurance programs do not pay for the majority of long-term care services that most people need – help with personal care such as dressing or using the bathroom independently. Planning is essential for you to be able to get the care you might need.”